IKEA Effect

People assign greater value to objects they create themselves, even if those objects are objectively less valuable than professionally made alternatives.
touch_app
Usability and Interaction
sentiment_very_satisfied

Increases satisfaction by involving users in creation

sentiment_sad

Can require extra effort that frustrates users

Best paired with

Progressive Disclosure
Gradual involvement increases attachment without overwhelming users.
Choice Architecture
Users benefit from structured tasks that increase perceived effort value.
View more pairings
touch_app
Interactive Tools
stadia_controller
Gamification
arrow_upward_alt
Conversion
arrow_upward_alt
Retention
arrow_upward_alt
Trust & Confidence
arrow_upward_alt
Decision-Making

Unlock actionable insights to take your product experience to the next level

Sign up now
checklist
Optimisations to get you started
Actionable suggestions for how to best use ingredients to improve your product experience.
sentiment_sad
Avoid negative impact
Actionable suggestions for how to best use ingredients to improve your product experience.
menu_book
Build your own resource
Add your go-to ingredients and cocktails to your menu for faster access later on.

The Study

IKEA Effect explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that ikea effect significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Involve users in customisation for ownership.

2.

Highlight user effort to increase perceived value.

3.

Reward completion to reinforce commitment.

Ingredient pairings

sentiment_very_satisfied

Best pairings

add_circle

Progressive Disclosure

Encourages meaningful engagement while preventing frustration.
add_circle

Choice Architecture

Encourages self-driven engagement while maintaining usability.
add_circle

Feedback Loop

Supports motivation while improving the quality of user effort.
add_circle

Nudge

Enhances investment without excessive attachment.
sentiment_extremely_dissatisfied

Worst pairings

add_circle

Fear of Missing Out (FOMO)

Encourages unnecessary labour driven by social pressure.
add_circle

Scarcity Principle

Manipulates engagement by inflating perceived worth artificially.
add_circle

Overconfidence Effect

Reduces openness to better alternatives by overvaluing effort.
add_circle

Sunk Cost Fallacy

Encourages continued commitment even when change is needed.

Cocktails with this ingredient

There are no cocktails that currently contain this ingredient