← Back to the library
Perception & CognitionMember ingredient
Choice-Supportive Bias
After choosing, people can misremember features in a way that favours the option they believe they selected and disadvantages alternatives.
Public evidence overview
One checked source, with its limits.
This preview is not the complete evidence base. Use it as a question to investigate in your own product, not as a prediction of what an individual will do.
Checked source previewAcademic paper
Choice-Supportive Misremembering: A New Taxonomy and Review
Research-assisted source review
- What it supports
- Support was solid for choice-supportive misattribution when source recognition was measured, but significantly weaker for the other three categories and for other memory tests.
- Where it may not transfer
- The underlying literature was sparse, disconnected and methodologically varied, preventing a single general effect estimate. Strong evidence for one recognition-task pattern should not be generalised to all memory, real decisions or downstream behaviour.
See how sources and limitations are checked in our editorial method.
Member depth
Continue into the complete evidence and application.
Practitioner includes the complete checked source set, study context and practical takeaways for this ingredient. The public overview above remains available without upgrading.