Promotes desired outcomes by pre-selecting common preferences
May feel restrictive if not transparent
Default Bias explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that default bias significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Pre-select options to simplify decisions.
2.
Highlight default choices for convenience.
3.
Offer clear opt-outs to maintain user autonomy.
