Encourages users to stick with their decisions.
Can lead to ignoring better alternatives.
Confirmation Bias explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that confirmation bias significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Present balanced information for informed decisions.
2.
Encourage exploration of diverse perspectives.
3.
Challenge assumptions to minimise biased thinking.
