Helps users relate to scenarios or challenges empathetically.
Users may overlook broader perspectives in emotional contexts.
Empathy Gap explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that empathy gap significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Present emotional context to bridge empathy gaps.
2.
Design with future needs to counter short-term focus.
3.
Test messaging for emotional resonance.
