Builds momentum and excitement for continued engagement.
May lead to overconfidence in random success patterns.
Hot Hand Fallacy explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that hot hand fallacy significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Avoid reinforcing streak patterns in decision-making.
2.
Design balanced feedback to counter confirmation.
3.
Test probability framing for rational choices.
