End-of-Day Effect

People are more likely to remember the final events of a day or experience, which can disproportionately shape their overall impression.
neurology
Perception and Cognition
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Provides satisfying summaries or end-of-task feedback.

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May distort user perception of earlier experiences.

Best paired with

Progressive Disclosure
Gradual information delivery reduces rushed end-of-day choices.
Priming
Pre-exposure to future-focused options reduces impulsivity.
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notifications
Notifications & Alerts
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Conversion
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Retention
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Delight & Emotion
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Decision-Making

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The Study

End-of-Day Effect explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that end-of-day effect significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Time key interactions for end-of-day engagement.

2.

Summarise daily progress for user satisfaction.

3.

Offer end-of-day reflections for emotional closure.

Ingredient pairings

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Best pairings

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Progressive Disclosure

Supports measured decision-making without cognitive overload.
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Priming

Encourages deliberate choices while maintaining engagement.
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Feedback Loop

Encourages self-awareness while avoiding fatigue-based errors.
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Nudge

Improves decision quality while respecting autonomy.
sentiment_extremely_dissatisfied

Worst pairings

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Scarcity Principle

Leverages cognitive fatigue to increase perceived urgency.
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Fear of Missing Out (FOMO)

Exploits fatigue to drive impulsive decisions.
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Authority Bias

Encourages passive decision-making based on perceived expertise.
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Confirmation Bias

Discourages reconsideration by prioritising convenience.

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