Strengthens memory of the most recent interactions
May bias user perception based on recent events alone
Recency Effect explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that recency effect significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
End experiences with memorable interactions.
2.
Summarise key points for enhanced recall.
3.
Test recency impact on decision-making.
