Strengthens personal relevance and ownership.
Can lead to exclusion of others� perspectives.
Egocentric Bias explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that egocentric bias significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Use personalisation to resonate with self-focused users.
2.
Acknowledge diverse perspectives to balance egocentrism.
3.
Test messaging for inclusive appeal.
