Empowers users by providing control over outcomes.
Can frustrate users when control is perceived but not actual.
Illusion of Control explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that illusion of control significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Offer choice to enhance perceived control.
2.
Provide clear feedback to validate user actions.
3.
Avoid false control for ethical transparency.
