The Daily Ritual

Helps users integrate the product into their daily routines.

step

Retention

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Encouraging Habit Formation

Ingredients

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Retention

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Engagement

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Cognitive Load

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Exploration

Unlock actionable insights to take your product experience to the next level

checklist

Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Cognitive Load is reduced by simplifying repetitive actions, making them easier to perform daily. Time Perception Bias ensures tasks feel quick and manageable, while Fitts’s Law optimises interaction points for minimal effort. Together, these biases encourage consistent engagement, forming habits over time.

Steps to implement

Automate repetitive actions or provide one-click shortcuts.

Use notifications or reminders to prompt daily interaction.

Optimise frequently used features for speed and accessibility.

Similar cocktails

The Aperitif

Sparks curiosity, motivating users to learn more.

step

Awareness

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Generating Curiosity

The Daily Ritual

Helps users integrate the product into their daily routines.

step

Retention

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Encouraging Habit Formation

The Discovery Mule

Encourages users to explore further by highlighting enticing pathways.

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Consideration

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Encouraging Exploration

The Evergreen Mojito

Keeps users engaged by introducing novelty and avoiding stagnation.

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Retention

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Maintaining Interest

The Feature Voyage

Motivates users to discover additional features or uses for the product.

step

Activation

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Promoting Exploration

The First Step Spritz

Encourages users to engage consistently during onboarding.

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Activation

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Driving Early Engagement

The Guided Negroni

Encourages users to discover and engage with key features.

step

Activation

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Guiding Through Features

The Last Call

Encourages users to act immediately by leveraging urgency.

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Decision

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Creating Urgency

The Sharing Sangria

Motivates users to recommend the product or service to others.

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Advocacy

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Encouraging Referrals

The Velvet Rope

Grabs user attention and creates a sense of exclusivity.

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Awareness

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Capturing Attention

The Daily Ritual

Ingredients

Cognitive Load

Time Perception Bias

Fitts's Law

Unlock actionable insights to take your product experience to the next level

The science behind the mix

Steps to implement

Automate repetitive actions or provide one-click shortcuts.

Use notifications or reminders to prompt daily interaction.

Optimise frequently used features for speed and accessibility.