The First Step Spritz

Encourages users to engage consistently during onboarding.

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Activation

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Driving Early Engagement

Ingredients

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Feature Adoption

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Engagement

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Cognitive Load

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Trust & Confidence

Unlock actionable insights to take your product experience to the next level

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Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Mere Exposure Effect ensures repeated interactions build familiarity and comfort. Zeigarnik Effect motivates users to complete tasks by leveraging their need for closure, while Reciprocity Principle rewards users for initial engagement. Together, they drive early and consistent interaction during activation.

Steps to implement

Introduce a clear progress tracker for onboarding tasks.

Provide small rewards or acknowledgements for completing each step (e.g., “Great job—next up!”).

Create consistent branding throughout the experience to build familiarity.

Similar cocktails

The Aperitif

Sparks curiosity, motivating users to learn more.

step

Awareness

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Generating Curiosity

The Daily Ritual

Helps users integrate the product into their daily routines.

step

Retention

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Encouraging Habit Formation

The Evergreen Mojito

Keeps users engaged by introducing novelty and avoiding stagnation.

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Retention

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Maintaining Interest