The Signature Spark

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Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Contrast Effect ensures the product’s unique qualities stand out against competitors. Halo Effect amplifies the perception of excellence from one standout trait across the whole product. Social Proof provides validation from others, reinforcing uniqueness. Together, these principles position the product as distinct and desirable.

Steps to implement

1.

Highlight a unique feature with bold visuals and copy.

2.

Associate the product with a standout quality (e.g., sustainability, innovation).

3.

Showcase user reviews that validate its distinctiveness.

Similar cocktails

The Alignment Mixer

Shows users how the product aligns with their specific needs or pain points.

step

Consideration

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Reinforcing Relevance

The Confidence Cosmo

Boosts user certainty about making the right choice.

step

Decision

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Enhancing Confidence

The First Step Spritz

Encourages users to engage consistently during onboarding.

step

Activation

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Driving Early Engagement

The Obstacle Old Fashioned

Addresses and resolves user objections to encourage commitment.

step

Decision

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Overcoming objections

The Reassurance Fizz

Addresses objections and builds confidence in the decision-making process.

step

Consideration

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Reducing doubts

The Sharing Sangria

Motivates users to recommend the product or service to others.

step

Advocacy

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Encouraging Referrals

The Signature Spark

Highlights the unique selling points of a product to make it stand out.

step

Awareness

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Differentiating the brand

The Sparkling Kickoff

Helps users achieve their first success quickly, fostering confidence.

step

Activation

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Encouraging First Success

The Superiority Sip

Positions the product as the best option among alternatives.

step

Consideration

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Overcoming competitor comparisons

The Trust Tonic

Simplifies decisions by reducing complexity and guiding users to the best choice.

step

Consideration

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Simplifying Decisions

The Value Infusion

Makes the product’s benefits and value unmistakably clear.

step

Decision

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Communicating Value

The Value Shaker

Quickly conveys why the product is essential to the user.

step

Awareness

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Highlighting Value

The Velvet Rope

Grabs user attention and creates a sense of exclusivity.

step

Awareness

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Capturing Attention

The Victory Smash

Highlights user success stories to demonstrate value and encourage advocacy.

step

Advocacy

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Showcasing Success

The Viral Bellini

Encourages users to share their positive experiences naturally.

step

Advocacy

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Inspiring word-of-mouth

The Signature Spark

Ingredients

Contrast Effect

Halo Effect

Social Proof

Unlock actionable insights to take your product experience to the next level

The science behind the mix

Steps to implement

Highlight a unique feature with bold visuals and copy.

Associate the product with a standout quality (e.g., sustainability, innovation).

Showcase user reviews that validate its distinctiveness.