The Sharing Sangria

Motivates users to recommend the product or service to others.

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Advocacy

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Encouraging Referrals

Ingredients

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Social Sharing

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Engagement

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Brand Connection

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Exploration

Unlock actionable insights to take your product experience to the next level

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Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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The science behind the mix

Reciprocity Principle rewards users for referrals, creating goodwill. Social Proof reinforces the popularity of the product, making users feel validated in sharing it. FOMO adds urgency, encouraging users to act on referral opportunities. Together, they create a powerful incentive to advocate.

Steps to implement

Offer rewards for referrals (e.g., discounts for both referrer and referee).

Display referral success stats (e.g., “Join 10,000 people who’ve shared this!”).

Add limited-time referral bonuses to create urgency.

Similar cocktails

The Aperitif

Sparks curiosity, motivating users to learn more.

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Awareness

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Generating Curiosity

The Appreciation Punch

Rewards loyal users who actively promote the product.

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Advocacy

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Recognising Advocates

The Daily Ritual

Helps users integrate the product into their daily routines.

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Retention

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Encouraging Habit Formation

The Discovery Mule

Encourages users to explore further by highlighting enticing pathways.

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Consideration

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Encouraging Exploration

The Evergreen Mojito

Keeps users engaged by introducing novelty and avoiding stagnation.

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Retention

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Maintaining Interest

The Feature Voyage

Motivates users to discover additional features or uses for the product.

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Activation

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Promoting Exploration

The Guided Negroni

Encourages users to discover and engage with key features.

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Activation

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Guiding Through Features

The Last Call

Encourages users to act immediately by leveraging urgency.

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Decision

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Creating Urgency