The Guided Negroni

Encourages users to discover and engage with key features.
step
Activation
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Guiding Through Features

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Ingredients

dataset

Anchoring Bias

Relying heavily on the first info seen.
touch_app

Mere Exposure Effect

Familiarity breeds preference.
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Attentional Spotlight Effect

Overestimating how much others notice you.
Metrics
Influences
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Feature Adoption
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Engagement
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Exploration
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Decision-Making

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The science behind the mix

Anchoring Bias highlights one feature as a focal point, guiding users’ initial interactions. Mere Exposure Effect ensures repeated visibility of features increases familiarity and likelihood of use, while Attentional Spotlight Effect directs users to specific actions. Together, they create a structured and engaging discovery experience.

Steps to implement

1.

Highlight a standout feature as the default focus during onboarding.

2.

Reinforce awareness of other features with subtle, repeated exposure.

3.

Use visual cues like tooltips or animations to guide attention.

Similar cocktails

The Aperitif

Sparks curiosity, motivating users to learn more.
step
Awareness
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Generating Curiosity
The Aperitif

The Daily Ritual

Helps users integrate the product into their daily routines.
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Encouraging Habit Formation
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The Discovery Mule

Encourages users to explore further by highlighting enticing pathways.
step
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Encouraging Exploration
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The Evergreen Mojito

Keeps users engaged by introducing novelty and avoiding stagnation.
step
Retention
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Maintaining Interest
The Evergreen Mojito

The Feature Voyage

Motivates users to discover additional features or uses for the product.
step
Activation
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Promoting Exploration
The Feature Voyage

The Guided Negroni

Encourages users to discover and engage with key features.
step
Activation
rocket_launch
Guiding Through Features
The Guided Negroni

The Last Call

Encourages users to act immediately by leveraging urgency.
step
Decision
rocket_launch
Creating Urgency
The Last Call

The Sharing Sangria

Motivates users to recommend the product or service to others.
step
Advocacy
rocket_launch
Encouraging Referrals
The Sharing Sangria

The Sparkling Kickoff

Helps users achieve their first success quickly, fostering confidence.
step
Activation
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Encouraging First Success
The Sparkling Kickoff

The Superiority Sip

Positions the product as the best option among alternatives.
step
Consideration
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Overcoming competitor comparisons
The Superiority Sip

The Value Shaker

Quickly conveys why the product is essential to the user.
step
Awareness
rocket_launch
Highlighting Value
The Value Shaker

The Velvet Rope

Grabs user attention and creates a sense of exclusivity.
step
Awareness
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Capturing Attention
The Velvet Rope

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