The Custom Blend

Tailors the product to individual users, making it feel more relevant and valuable.

step

Retention

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Personalising the Experience

Ingredients

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Retention

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Customer Satisfaction

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Brand Connection

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Trust & Confidence

Unlock actionable insights to take your product experience to the next level

checklist

Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Reciprocity Principle fosters goodwill by offering personalised options, Self-Serving Bias reinforces the user’s perception of their uniqueness, and Choice Architecture ensures the customisation process is intuitive and satisfying. Together, they create a personalised, engaging experience.

Steps to implement

Provide customisable dashboards or features (e.g., saved preferences).

Offer tailored recommendations based on user behaviour or interests.

Make the customisation process simple and seamless.

Similar cocktails

The Alignment Mixer

Shows users how the product aligns with their specific needs or pain points.

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Consideration

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Reinforcing Relevance

The Appreciation Punch

Rewards loyal users who actively promote the product.

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Advocacy

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Recognising Advocates

The Confidence Cosmo

Boosts user certainty about making the right choice.

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Decision

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Enhancing Confidence

The Custom Blend

Tailors the product to individual users, making it feel more relevant and valuable.

step

Retention

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Personalising the Experience

The Golden Bond

Strengthens emotional connections, fostering long-term loyalty.

step

Retention

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Building Loyalty

The Heartstring Martini

Deepens the user’s emotional bond with the product, encouraging loyalty.

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Retention

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Strengthening Emotional Connection

The Obstacle Old Fashioned

Addresses and resolves user objections to encourage commitment.

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Decision

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Overcoming objections

The Trust Tonic

Simplifies decisions by reducing complexity and guiding users to the best choice.

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Consideration

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Simplifying Decisions

The Value Infusion

Makes the product’s benefits and value unmistakably clear.

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Decision

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Communicating Value

The Custom Blend

Ingredients

Reciprocity Principle

Self-Serving Bias

Choice Architecture

Unlock actionable insights to take your product experience to the next level

The science behind the mix

Steps to implement

Provide customisable dashboards or features (e.g., saved preferences).

Offer tailored recommendations based on user behaviour or interests.

Make the customisation process simple and seamless.