01PayPalFinance
Psychology in the wild
Real products. Screen by screen.
Trace complete journeys through the behavioural principles they use, the moments that work, and the opportunities they miss.
- 31
- product journeys
- 411
- screens analysed
- 428
- ingredient appearances
Filtered case studies
Business goal: Task Success
13 case studies match this topic.
01
02PayPalFinance
Giving people account control
03CitymapperTravel
Finding the right transport
04CitymapperTravel
Searching across transport modes
05CitymapperTravel
Staying orientated during navigation
06PayPalFinance
Making money feel manageable
07TodayTixEntertainment
Make seat choice feel safe
08TodayTixEntertainment
Help people find the right show
09AirbnbTravel
Separate account setup choices
10SpotifyMusic
Show value before more setup
11AmazonShopping
Explain why products appear
12YouTubeEntertainment
Keep paid and organic search distinct
13DuolingoEducation