Psychology in the wild

Real products. Screen by screen.

Trace complete journeys through the behavioural principles they use, the moments that work, and the opportunities they miss.

17: product journeys
225: screens analysed
336: ingredient appearances

Filtered case studies

Business goal: Task Success

7 case studies match this topic.

TodayTixEntertainment

Help people find the right show

11 screens12 ingredients

TodayTixEntertainment

Make seat choice feel safe

12 screens13 ingredients

DuolingoEducation

Build momentum without pressure

35 screens31 ingredients

Show value before more setup

7 screens24 ingredients

Explain why products appear

11 screens20 ingredients

YouTubeEntertainment

Keep paid and organic search distinct

8 screens22 ingredients

Separate account setup choices

5 screens13 ingredients