- Flow
- Keep wellbeing and selling separate
- Product
- Health & Fitness
Where it appears
Behavioural observations
What this screen may illustrate.
The introductory message prepares people for the kind of task or benefit that follows. It is a flow-level cue because its effect depends on whether the next screens match that expectation.
The relative emphasis given to accept, refuse and manage choices can make one route feel easier than another. Button weight, wording and placement should support a voluntary decision.
The flow introduces one idea before moving to the next decision, reducing how much new information appears at once. Skip, back and reduced-motion routes determine whether that pacing stays supportive.
Benefit-led, loss-led or negatively phrased copy changes the way people interpret the choice. The purpose, frequency and consequence should be clear without making refusal sound irresponsible.