← Pattern library
UberScreen 01

Choose a sign-up method

Sign up screen

Flow
Make data choices feel informed
Product
Travel
Uber: Choose a sign-up method

Where it appears

Login / Sign-inOnboardingSign-up / Registration

Behavioural observations

What this screen may illustrate.

01
Framing Effect ↗

“Get started with Uber” frames account creation as a beginning rather than describing the full sequence. The screen also bundles automated calls or messages into proceeding; it does not show that the wording reduced resistance.

02
Choice Architecture ↗

The screen keeps several account routes available in the same decision area. That is a useful choice structure because people can compare methods without leaving the flow.

03
Recognition Heuristic ↗

Provider names and familiar logos make the available account routes easier to recognise. They support identification, but they are not evidence that a provider is safer or more trustworthy.

04
Salience Effect ↗

One account route receives the strongest visual emphasis. That salience can steer selection before Uber explains any meaningful privacy, recovery or data-sharing difference.