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UberScreen 01

Sign up screen

Flow
Uber account setup: data use, marketing and advertising choices
Product
Travel
Uber: Sign up screen

Where it appears

Login / Sign-inOnboardingSign-up / Registration

Behavioural observations

What this screen may illustrate.

01
Framing Effect

“Get started with Uber” frames account creation as a beginning rather than describing the full sequence. The screen also bundles automated calls or messages into proceeding; it does not show that the wording reduced resistance.