- Flow
- Duolingo onboarding: course setup, first lesson, streaks, profile and Super offer
- Product
- Education
Where it appears
Behavioural observations
What this screen may illustrate.
Choice Architecture ↗
Get started is the prominent filled action while the existing-account route is outlined. This is visible choice architecture; neither route is preselected and the screenshot does not show a quicker decision or registration.
Framing Effect ↗
“Learn for free. Forever.” frames Duolingo around lasting free access. The statement is visible but does not describe ads, energy limits or paid features, and the screenshot does not show registration or later expectations.