← Pattern library
NetflixScreen 01

Featured content and filter tabs

Flow
Make discovery easier to control
Product
Entertainment
Netflix: Featured content and filter tabs

Where it appears

Categories & FiltersContent BrowsingHomepagesPersonalisation

Behavioural observations

What this screen may illustrate.

01
Choice Architecture ↗

The screen turns the filters, selected states and result controls into explicit options rather than asking people to recall a hidden command or category.

02
Cognitive Load ↗

The number, order or overlap of options can still make comparison demanding. Search, grouping, a clear reset and an explanation of what changes would reduce avoidable cognitive load.

03
Chunking ↗

Labels, rows or chips group the filters, selected states and result controls into recognisable units, helping people scan a larger set without reading it as one block.

04
Recognition Heuristic ↗

Names, icons, artwork or previous queries let people recognise a likely option instead of reconstructing it from memory. The cue still needs a text label and clear source.