← Pattern library
YouTubeScreen 01

YouTube home

Flow
Keep paid and organic search distinct
Product
Entertainment
YouTube: YouTube home

Where it appears

Categories & FiltersSearch

Behavioural observations

What this screen may illustrate.

01
Chunking ↗

The content is divided into labelled rows or sections, which makes a long feed easier to scan by purpose or source.

02
Choice Architecture ↗

Ordering and naming the rows shapes which path is easiest to take. The screen does not always explain why an item appears or provide nearby controls to correct the recommendation.

03
Recognition Heuristic ↗

Artwork, thumbnails and familiar titles support rapid recognition while browsing. They help identify content, but do not demonstrate relevance or quality by themselves.

04
Cognitive Load ↗

Several dense rows compete for attention at once. Stronger task-based grouping and fewer simultaneous promotional labels would make the next choice easier to parse.