- Flow
- Turning reading into membership
- Product
- News
- Journey stage
- Decision
- Platform
- iOS
Personal details and activity have been replaced with fictional examples.
Where it appears
Behavioural observations
What this screen may illustrate.
Choice Architecture ↗
Monthly and annual billing selectors precede the plans, which show initial and renewal prices. The controls make payment timing an explicit choice, although the displayed prices in this captured state are annual.
Choice Architecture ↗
The monthly selector appears selected while the prices are expressed annually. Friend benefits also continue below the initial selection controls. Both details make it harder to judge the offer at the point of choice.