Unlock real product growth by making smarter decisions

We help you craft the perfect mix of Psychology, for the tastiest UX

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Psychology is the secret weapon of creating great product experiences

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On average, products designed with cognitive psychology see up to 30% higher conversion rates.

A comprehensive guide

100+ biases and principles, each with practical UX applications and advice.

Greater, ethical impact

Guidance on which biases work well together to improve customer experience and which combinations to avoid.

Powerful resources

Level up your workflows with access to cheatsheets, Figma libraries and more.

A new, easier way to learn with far greater impact

Our cocktail method makes it easier to understand how combinations of cognitive biases lead to better, focused optimisation.

Explore the Cocktail method

Used by the world’s best creators

Designers, Product Owners, Founders and more use The UXologist to take their products to the next level.