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Case Study
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How cognitive shortcuts guide discovery in Youtube's search

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Psychology Cocktail
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Help users choose the right plan confidently

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AI Shaker guide
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Improve the Product page to increase Conversion rate

Biases to try this week

Try using tips from these biases to improve your product experience.

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Decision Making

Commitment Bias

Sticking to initial decisions or investments despite contradictory evidence.
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Usability & Interaction

Fear of Missing Out (FOMO)

Anxiety from perceived missed opportunities.
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Social & Emotional Influence

The Bandwagon Effect

People adopt behaviours or beliefs because others do.
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Perception & Cognition

Zeigarnik Effect

Remembering incomplete tasks better.
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Shaker creations from our members

AI-assisted guides solving for the contexts given by users.

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Emma has learned to...
Improve Pricing pages to Increase conversions
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Improve Onboarding to Reduce drop-offs
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Visual examples of the Product Design UX and UI career development framework on Notion

Product Design Career Development

A comprehensive framework detailing expectations of ever level of the Product Design role and idea for initiatives to progress.
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Psychology in Design
Cheatsheet

A quick reference guide to using cognitive biases and principles to strengthen your product experience.
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